Image

K!15 marketing strategy II

Tie-up with namma auto. Same as marketing on MTC buses, vinyl stickers were put up on Namma auto running at three cities in tamilnadu – Chennai, Coimbatore and Madurai.

As a usual design process, the banner was designed of 300px/inch resolution. When the design was send to print , logistics requested for a better resolution of the design. We were confused, that the banner was of usual printing resolution. Later we came to know that , since the print was to be taken on vinyl material (sticker), resolution must be higher than usual digital prints. then the banner was designed on a new canvas of higher resolution (600 pixels/inch).

Image

K!15 marketing strategy

Like none other editions of Kurukshetra, in the 9th edition as a different marketing strategy banners were put up on mtc busses on specific routes at three cities within Tamilnadu – Chennai,Coimbatore and Madurai . This sparked enthusiasm among the student within the campus as well as outside.

Image

Kurukshetra main banner

This was the largest banner designed in Kurukshetra’15. It took around 180 minutes for designing. The difficult part in this was none other than gathering contents that is to be included into the banner from each and every team (i.e. team Guest Lectures,K!arnival(carnival), Projects, Workshops, Events, Marketing and HR).

Banner size : 30′ x 10′

Image

Xceed T-Shirt Design

Xceed was started as Kurukshetra’s outreach event in the year 2008. Transcending geographical boundaries, Xceed serves to be a miniature version of Kurukshetra encompassing competent events and ideas inducing Workshops. Apart from bagging lot of prizes, the winners of Xceed get an enviable opportunity to be a part of the grand final stage at Kurukshetra.

Coming to T-Shirt Design! On the front side, Comes the Xceed name inside a bigger X. It represents the four places where xceed was planned to be conducted in India. Namely IIT Kanpur, IIM banglore, Kumaraguru college of technology and IIM kozhikode .