GeoHorizon – A technical symposium conducted each year organised by Society of GeoInformatics Engineers, Anna University, Chennai. Event winners were offered with internship opportunities and cash prizes.
“Engineering is within us” is the concept used in design. As you look closely in the DNA, it compresses electrical devices, terms, molecular representations, engineering items etc, which represents that all togeather, engineering is in our DNA.
Tie-up with namma auto. Same as marketing on MTC buses, vinyl stickers were put up on Namma auto running at three cities in tamilnadu – Chennai, Coimbatore and Madurai.
As a usual design process, the banner was designed of 300px/inch resolution. When the design was send to print , logistics requested for a better resolution of the design. We were confused, that the banner was of usual printing resolution. Later we came to know that , since the print was to be taken on vinyl material (sticker), resolution must be higher than usual digital prints. then the banner was designed on a new canvas of higher resolution (600 pixels/inch).
Like none other editions of Kurukshetra, in the 9th edition as a different marketing strategy banners were put up on mtc busses on specific routes at three cities within Tamilnadu – Chennai,Coimbatore and Madurai . This sparked enthusiasm among the student within the campus as well as outside.