Tie-up with namma auto. Same as marketing on MTC buses, vinyl stickers were put up on Namma auto running at three cities in tamilnadu – Chennai, Coimbatore and Madurai.
As a usual design process, the banner was designed of 300px/inch resolution. When the design was send to print , logistics requested for a better resolution of the design. We were confused, that the banner was of usual printing resolution. Later we came to know that , since the print was to be taken on vinyl material (sticker), resolution must be higher than usual digital prints. then the banner was designed on a new canvas of higher resolution (600 pixels/inch).
This was the largest banner designed in Kurukshetra’15. It took around 180 minutes for designing. The difficult part in this was none other than gathering contents that is to be included into the banner from each and every team (i.e. team Guest Lectures,K!arnival(carnival), Projects, Workshops, Events, Marketing and HR).
Banner size : 30′ x 10′
Similar to the lamp post designs, of which i have discussed about in my previous blog post, A template was designed for the standee designs.